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| POLICY | VISION & PROJECTION | ||
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We introduce
ourselves as a ISO:9001:2000 certified premier pharmaceutical
manufacturing company of North India with more than 20 years of
experience in pharmaceutical formulations We have GMP certified &
WHO compliant manufacturing facility in Excise Free Area. Our
products have been accepted and appreciated by the medical
fraternity for their consistent quality and packaging. Dr. K.S.Sawhney a pioneer, visionary and a social activist with a commitment to provide better Health Solutions to the masses founded the company in 1981, under his able guidance we are a team of experienced and energetic young professionals who have the capacity to take up any challenging assignment. We have three divisions in our company, Radico Remedies main division, then we have BIPL division both these divisions have wide range of human products covering almost all the segments of the trade, thirdly we have Radico Remedies Veterinary division having some unique, breakthrough veterinary products. We have presence in Analgesics, Anti-biotics, Gastro-intestinal, Respiratory & Nutritional products, we are introducing full range of injectable items in coming year 2007-08 and we plan to introduce Anti-diabetic, Cardiac and Life Style products in 2008-09 in our expansion plans. Our rate of growth over last five years has been more than 100%, the expected growth for year 2006-07 is 225% that too with active coverage of only three states. Our projected turn-over for 2006-07 is Rs.10 crores. With our aggressive plans to increase our market penetration in terms of area expansion, consolidation of distributor network and simultaneous introduction of new products, we expect further growth in the same proportion for another three years .Our projected turnover for 2009-2010 is Rs 85.20 crores. |
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MARKETING IDEOLOGY |
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| We believe in freedom of action and thought and that is why we have devised franchisee marketing system. We appoint Area-wise franchisees on exclusive basis ( both ways) , we offer a system with no limits for achievement & growth. We have an ever-growing family of qualified, experienced, well versed self employed people, who have a life long commitment & association with the company and are members of our Radico family, our partners in progress. ( for more details please see Marketing Policy) | |||
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ENQUIRY |