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Radico Division BIPL Division Veterinary Injectables

Contract Manufacturing Franchising Purchase Distributor Regional Sale Manager

RADICO BOGS

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MARKETING PROFILE


We introduce ourselves as a ISO:9001:2008 certified premier pharmaceutical manufacturing company of North India with more than 30 years of experience in manufacturing pharmaceutical formulations We have GMP certified & WHO compliant manufacturing facility in Excise Free Area of Baddi- Barotiwala Himachal Pradesh and Corporate office in Delhi. Our products have been accepted and appreciated by the medical fraternity for their consistent quality and packaging.

Dr. K.S.Sawhney a pioneer, visionary and a social activist with a commitment to provide better Health Solutions to the masses founded the company in 1981, under his able guidance we are a team of experienced and energetic young professionals who have the capacity to take up any challenging assignment.

We have three divisions in our company, Radico Remedies main division, then we have BIPL division both these divisions have wide range of human products covering almost all the segments of the trade, thirdly we have Radico Remedies Veterinary division having some unique, breakthrough veterinary products.

We have presence in Analgesics, Anti-biotics, Gastro-intestinal, Respiratory & Nutritional products, full range of injectable items in we plan to introduce three New product ranges Anti-diabetic-Cardiac and Life Style products, complete Neuro-psychiatry product range and complete dermatological product range in our expansion plans in this financial year.

We have recorded a growth of 58% over last five years, with our aggressive plans to increase our market penetration in terms of area expansion, consolidation of distributor network and simultaneous introduction of new products, the projected turn-over for 2011-12 is 20 crores, with a conservative expected growth of 30% for coming five years our projected turnover for 2016-17 is Rs 54.8 crores.
 

MARKETING IDEOLOGY


We believe in freedom of action and thought and that is why we have devised franchisee marketing system. We appoint Area-wise franchisees on exclusive basis ( both ways) , we offer a system with no limits for achievement & growth. We have an ever-growing family of qualified, experienced, well versed self employed people, who have a life long commitment & association with the company and are members of our Radico family, our partners in progress. ( for more details please see Marketing Policy) rates, except in case of direct supply to renowned hospitals.