PROFILE
POLICY VISION & PROJECTION

VISIONS & PROJECTIONS


The year 2005 was a land mark for the company as our WHO GMP compliant manufacturing unit in Excise free area became operational. 

We started witha modest product range of 9 products in year 2000 and have grown into a versatile range of above 150 products and have acieved an aaverage growth rate of 150% in past 7 years. With introduction of volume building injectable products this yearwe expect another year of phenomenal growth We expect to achieve a growth of 225% in this year and our target turnover for 2007-2008 is 22.0 crores.

In coming two years our major thrust will be increasing our penetration in the local market and we target to cover more than 75% of the country, covering major cities, towns and penetrating into the interiors. We intend to make our presence felt in most of the segments of trade from Super specialists, general practioners, consuming doctors down to the retailers. We have aggressive plans to cover the local market by introducing some unique first time in India products which will be supported by carefully laid down marketing campaigns suitable for our style of marketing i.e. franchisee marketing.

These two years we shall be able to create the necessary market base and network to execute the ambitious plans to make the company’s name a common house hold name in the field of providing effective health solutions by introducing a range low-cost products related to Diabetes, Heart ailments and life style diseases in 2008-2009.


Apart from the local market we intend to enter into the export and government sales market by acquiring WHO-GMP Certification in the year 2007-2008. We shall strive hard to implement our plans to achieve minimum 100% growth rate for next two years with a target turn-over of Rs.85.00 crores for year 2009-2010.
 

PROJECTION

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